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The cool shingles on the right have been coated with a ceramic coating to reflect near-infrared radiation, resulting in a cooler roof as shown by these thermal images (red and yellow are hotter, green and blue are cooler).
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The white TPO membrane roof on the row house on the right performs extremely well at reflecting solar energy and maintaining cool surface temperatures while the black EPDM membrane roof on the left heats up rapidly in the sunlight