The goal of this Building Science-to-Sales Translator is to provide a new glossary of sales themes that can be used across the industry to consistently reinforce the value of high-performance homes. This includes applying this new language consistently to all consumer-facing materials used by government programs and industry alike. Use the tool below to explore sales themes that relate to each primary area of a high-performance home.
Use the tool below to navigate through sales themes. When logged into your BASC account, you can create customized Sales Worksheets. You will see the MY SALES WORKSHEETS block on the upper right of your screen. Click Create Sales Worksheet to make a new customized sales list, or View All Sales Worksheets to see all saved Sales Tools. For in-depth instructions for creating sales worksheets, see this presentation.