Home Improvement Expert is a valuable tool for organizations committed to quality installed work. The following tips help optimize the value of this tool when selling home improvements:
Trust Matters: Inform homeowners how your work conforms to this world-class expert guidance. Recommend they visit the DOE website as evidence these are indeed official best practices.
Knowledge Matters: Take advantage of the Building America Solution Center as a resource for becoming an expert on these projects.
Clarity Matters: Tell prospective clients to contrast your expert-recommended best practices with other contractors.
Value Matters: Advise prospective clients to insist other bids also include these checklists to ensure equivalent quality work.
Message Matters: Showcase on your website and marketing materials that your company uses the highest quality best practices specified on HIE Checklists.
Experiences Matter: Provide visual evidence contrasting the difference between poor and high quality work such as infrared images; pre- and post-energy bills; short and long warranties; and simple charts and graphics depicting performance advantages.