Increasing the albedo (solar reflectance) of a building's envelope reduces solar heat gain in the cooling season. Raising envelope albedo can also cool the outside air, boosting energy savings and demand reduction by decreasing the air temperature difference across the building envelope. Lowering urban surface and air temperatures improves air quality by slowing the reactions that produce smog, and delays global warming through negative radiative forcing ("global cooling"). Current data are insufficient to accurately predict savings impacts for different cool wall materials; which prevents cool wall technology from being included in building standards or utility rebate programs.
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