Identifying Effective Demand Response Program Designs to Increase Residential Customer Participation

This project will test the effectiveness of innovative designs for demand response programs for residential customers using a behind-the-meter customer engagement platform developed by Chai Energy. Each of these innovative demand response strategies integrates a recent approach that energy researchers have shown to be effective in reducing customer consumption. These strategies include providing households with a) tailored energy-analytic feedback, b) aggregated versus single-period incentive information, c) non-financial environmental health benefit frames and d) social comparisons. An additional strategy will explore how the timing of the delivered demand response information affects the magnitude of household participation and response