Empowering Proactive Consumers to Participate in Demand Response Programs

This project will contain three elements to provide data for policymakers and businesses to explore this new market. First, this project will determine prosumer (proactive consumer) interest in a third-party demand response market by testing user acquisition via direct and non-direct engagement strategies. Second, experimentation with behavioral and automated users will allow analysis of user yield under a variety of conditions and extract a set of shadow curves that can inform how much energy load shifting can be expected under various price incentives. Finally, this project will create a novel solution for using residential telemetry to connect prosumers and their Internet of Things (IoT) devices to the market operators.