This project will contain three elements to provide data for policymakers and businesses to explore this new market. First, this project will determine prosumer (proactive consumer) interest in a third-party demand response market by testing user acquisition via direct and non-direct engagement strategies. Second, experimentation with behavioral and automated users will allow analysis of user yield under a variety of conditions and extract a set of shadow curves that can inform how much energy load shifting can be expected under various price incentives. Finally, this project will create a novel solution for using residential telemetry to connect prosumers and their Internet of Things (IoT) devices to the market operators.
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