Behavioral Based Energy Efficiency with Social Media Clark PUD

Does the combination of the O Power's Home Energy Reports (HERs) and the Social Energy social media application create incremental energy savings impacts? This project seeks to determine the incremental energy saving impact of Social Energyan energy efficiency social media application. Social Energy enables users to compare their energy use to a self-defined group. This Social Energy Campaign is experimental. Clark is one of a few utilities testing this approach. This study will combine the Social Energy media application along with O Power's Home Energy Reporting Program. Clark will send Home Energy Reports (HERs) to 20,000 customers while engaging 10,000 of these customer through Social Energy. This application will allow Clark's customers to create their own online efficiency communities. The project has been implemented, evaluation program done during 2014 to understand the program's impact on energy savings. Improvement on previous work: Testing this application with a smaller NW utility and understanding what level of effort is involved in launching this type of program as well as determining the savings impact.