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Building Science-to-Sales Translator

High-R Insulation =
High-Efficiency or Ultra-Efficient Insulation

Alternate Terms

Enhanced Comfort Insulation
Enhanced Quiet Insulation
High-Efficiency or Ultra-Efficient Insulation
Advanced Insulation Technology
Technical Description: 

High-performance insulation systems include properly installed insulation in amounts that meets or exceeds the insulation levels required by the 2012 International Energy Conservation Code (IECC), which is ~15% more efficient than the 2009 IECC. Ultra-efficient insulation levels exceed the 2009 IECC levels by 50% or more. By using high-efficiency and ultra-efficient insulation, that is carefully installed to avoid gaps and compression, home builders create well-insulated conditioned spaces that require very little effort to heat and cool, provide even comfort throughout the house, and help occupants reduce costs.

High-Efficiency or Ultra-Efficient Insulation
Sales Message
High-efficiency insulation helps provide added thermal protection. What this means to you is less wasted energy along with enhanced comfort and quiet. Knowing there is only one opportunity during construction to lock in your home’s thermal protection, wouldn’t you agree high-efficiency insulation that meets or exceeds future codes is a great investment?