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Building Science-to-Sales Translator

Cool Roof =
Cool Roofing

Alternate Terms

Energy-Saving Cool Roofing
Cool Roofing Technology
Technical Description: 

Cool roofing maintains lower attic temperatures by reflecting sunlight similar to how light-colored clothing helps you feel cooler on a sunny day. Standard or dark roofs can reach temperatures of 150°F or higher in hot climates. A cool roof under the same conditions could stay more than 30°F cooler. Cool roofing materials certified under the ENERGY STAR program include metal, tile, and asphalt shingles. They incorporate light colors and/or reflective materials that help meet minimum criteria for solar reflectance and reliability criteria.

Cool Roofing
Sales Message
Cool roofing significantly reduces attic temperatures in the summer by reflecting unwanted solar heat back to the sky. What this means for you is a home with reduced cooling expenses and enhanced comfort. Wouldn’t you agree it’s smart to choose materials that provide free natural cooling?